Visual Data Analytics
Every company piles up data. Almost none can look at it and actually decide something. I build the bridge: I take what's trapped in spreadsheets, systems and PDFs and hand it back as something your team understands without training.
You might recognise yourself here
It isn't "a dashboard". It's the whole path, from the raw data to the screen someone actually uses.
Proof: work I've done for clients
Charqueada São João · tourism, tours and events
A dense year of history was being used for lookups and nothing else. I built a Business Intelligence ecosystem in Looker Studio focused on relationships and commercial opportunity: extraction and structuring of a base of nearly 10,000 leads, plus an influence map in a Sankey diagram tracing "who brings whom".
Leadership moved from static spreadsheets to visual control over where visitors come from, who influences them, and how the season swings.
Nexus Propriedades · real estate
Market study presentations depended on a manual process and reached the end client feeling low-value. I automated the generation: in one click, the study becomes a custom, visually striking web page — the "wow factor" that changes how the client receives the work.
It was part of a larger project, with a bespoke CRM and real-time financial dashboards.
Proof: the projects I built myself
Nobody hired me to make these. I built them on my own, with public data — a 3D atlas of Brazil, football data portraits, dashboards on elections and agriculture. They're the best sample of the standard I deliver, and they all live in my lab.
The Lab
Football, Brazil Under the Lens, TSE, Conab and USDA — all of them open in the browser and are a complete pipeline, from raw data to pixel. It's the living proof of everything described above.
open the Lab →Send me a spreadsheet, an access, or just a description of what you wish you could see. I'll tell you what's possible and what it would look like.